A patent, or invention, is any assemblage of technologies or ideas that you can put together that nobody put together that way before. That's how the patent office defines it. That's an invention.
-Dean Kamen # 
Brooklyn Brewery launched on August 20, 2009. It was a fun project (who doesn’t love to learn more about beer) with a great team and client. The front end design and flash was designed by the super talented team at Future Friends. I encourage you to check’em out.
The site and store were built using the Magento eCommerce solution. We also made heavy use of custom modules to help provide content to the many flash components on the site. Overall, we were very pleased with the way the custom features integrated seamlessly into the backend. But Magento is not without its thorns. It has a tremendous file system – the call stack for all the methods invoked from the first request is quite large – but once you learn how to navigate through it all, Magento is a solid application architecture to work with. And if you read the documentation, it can do about anything.